Explore Edmonton is the city of Edmonton’s official Destination Management & Marketing Organization (DMMO), overseeing tourism, major events, and venue management in the Edmonton metropolitan region. It is wholly owned by the City of Edmonton and headquartered at the World Trade Centre Edmonton.

What it offers:

Visitor Guides & Trip Planning: Features curated ideas for seasonal activities, neighbourhood explorations, cultural attractions, outdoor adventures, plus essential info like transit, parks, and safety.
Major Events & Festivals: Organizes and promotes signature events like K‑Days, Farmfair International, and supports over 50 world-class sport and cultural events annually.
Venue Management: Operates the Edmonton Convention Centre and Edmonton Expo Centre, facilitating both public events and business tourism.
Business & Investment: Provides event-planning support for meetings, conferences, and trade shows, serving both leisure and business sectors.

Strengths:

Covers complete metropolitan region—not just downtown.
Integrates tourism, event marketing, and venue operations for cohesive strategy.
Strong track record in hosting major sport, cultural, and business events.
Mobilizes city-owned venues and municipal funding to drive visitor economy.

Explore Edmonton provides a robust toolkit for tourists, sports enthusiasts, and conference organizers seeking tailored experiences in Edmonton. It’s ideal for planning visits, understanding seasonal highlights, and tapping into large-scale events backed by municipal infrastructure.

Explore Edmonton