Fortinos
Fortinos is a Canadian supermarket chain founded in Hamilton, Ontario in 1961, now operating 24 stores throughout the western Greater Toronto and Hamilton Area. As part of Loblaw Companies Limited (Canada’s largest food retailer), Fortinos blends European-style market ambiance with everyday grocery needs.
What It Offers
- Fresh & European-style layout: Markets feature bakery cafés, butcher shops, cheese counters, florist and deli sections—Evoking a small-town piazza with specialty stations.
- Online services: Customers can place orders via fortinos.ca for pickup or delivery, backed by PC Express, with minimum orders, fees, and promos available.
- Pharmacy & dietitian support: Several locations house full-service pharmacies and offer patient counselling and diet guidance.
- Private-label products: Includes Loblaw’s President’s Choice and No Name brands, popular for quality and value.
Corporate Background
- Foundation & growth: Founded by John Fortino in 1961, expansion followed into Hamilton suburbs and the GTA; acquired by Loblaw in 1988.
- Parent company: Loblaw Companies Limited, headquartered in Brampton, Ontario, operates over 2,400 stores across Canada and is controlled by George Weston Limited.
Balanced Assessment
Fortinos delivers a curated shopping experience with strong emphasis on freshness and specialty services. The European-style setup, fresh bakery, and full pharmacy services differentiate it from big-box grocers. Online pickup and delivery make it convenient, though some users might find service fees or minimums for PC Express orders restrictive. Prices are generally on par with mid-to-premium market positioning—competitive but slightly above discount banners. Overall, Fortinos offers strong local appeal within the GTA, with consistent quality and brand identity under Loblaw stewardship.