FreshCo is a Canadian discount supermarket chain owned by Sobeys Inc., a subsidiary of Empire Company Limited. Launched in 2010, FreshCo aims to provide high-quality fresh food at low prices with minimal compromise. The chain operates over 125 stores across Canada, with a significant presence in Ontario and Western Canada.

FreshCo stores offer a wide range of products, including:

Bakery: Freshly baked bread, pastries, and desserts.
Dairy: Milk, cheese, yogurt, and other dairy products.
Deli: Sliced meats, cheeses, and prepared foods.
Frozen Foods: A variety of frozen meals, vegetables, and desserts.
General Grocery: Pantry staples, canned goods, and non-perishable items.
Meat & Poultry: Fresh cuts of beef, pork, chicken, and more.
Produce: Fresh fruits and vegetables sourced locally and internationally.
Seafood: Fresh and frozen fish and seafood options.
Snacks: Chips, candies, and other snack items.

In addition to its product offerings, FreshCo is committed to customer satisfaction through initiatives like the Double Fresh Guarantee, which promises a refund and replacement if a customer is not completely satisfied with a purchase. The chain also emphasizes community engagement and investment, striving to be an integral part of the neighbourhoods it serves.