Maybelline

Maybelline Canada provides a broad lineup of affordable makeup products, from foundations and mascaras to lip color and palettes, tailored to everyday needs and trends.

The website offers bilingual content (English/French), highlighting tools such as Virtual Try-On and Foundation Finder powered by augmented reality to help consumers preview shades digitally before purchasing. These tools enhance purchase confidence, especially online.

Products are not sold directly on the site—Maybelline is distributed through mass-market retailers, drugstores, supermarkets, and authorized online sellers across Canada. The FAQ states that products are available nation-wide and that samples or coupons are not provided by the brand directly.

The site includes beauty content featuring looks, tutorials, trend inspiration, and tips for eyes, lips, and full makeup looks, supporting users in discovering new styles.

The parent company is L’Oréal, a global beauty leader owning Maybelline since 1996. The Canadian site is operated by L’Oréal Canada Inc., with policies outlined in site Terms of Use identifying this entity.

Overall, the site excels in offering practical tools and informative content, aligning with affordability and accessibility—they offer modern AR try-on tools and rich tutorial content, though actual purchase still depends largely on retail channels.