Norco

Norco Bicycles, founded in Port Coquitlam, British Columbia in 1964, remains a 100 % Canadian-owned brand under Live to Play Sports Group. It designs and engineers its bikes in Canada, while manufacturing is sourced globally, with final assembly carried out through authorized dealers. The brand’s range includes mountain, gravel, urban, BMX, kids’ and electric models—crafted with durable, trail-ready thoughtfulness and inspired by BC’s rugged landscapes.

Ride Aligned System

Norco’s Ride Aligned setup guide is a polished web application (accessible in English and French) that tailors bike setup—cockpit, tire pressure, suspension settings—based on your height, weight, frame size, and riding terrain. With sliders for suspension feel, trail grip, and trail type, and a Setup Assistant, it guides riders from baseline configuration to fine-tuned performance. The system is well-respected for demystifying suspension setup and providing highly accurate starting points.

Strengths

• Proud Canadian brand with local design and legacy rooted in BC’s trail culture.
• Comprehensive bike lineup serving diverse styles: mountain, electric, gravel, urban, BMX, kids.
• Ride Aligned offers accessible, precise, science-backed suspension setup.
• Recent brand revitalization with refreshed visual identity and messaging.

Considerations

• Final assembly relies on dealer network; availability and service may vary by city.
• Consumers must ensure certified dealers are nearby for assembly, service, and test rides.

Summary for Canadian Riders

Norco offers a compelling proposition: Canadian-designed, thoughtfully engineered bikes grounded in local trail heritage, coupled with the advanced Ride Aligned tool for personalized setup. While the lack of a dedicated mobile app and variable dealer distribution are considerations, the brand’s depth, quality and innovation make it a strong choice—especially for riders passionate about precision and performance.