Convenient pick-up experience tailored for urban life

Ritual is an order-ahead platform designed to let users skip the line. It’s focused on pre-ordering coffee, lunch or snack items at local cafés and restaurants, notifying you exactly when to leave so you can pick up fresh food without waiting.

Rewards and social ordering built-in

The app features a “Loyalty+” stamp system that lets users earn free items from favourite local spots by frequenting them. Ritual also supports group ordering with its “Piggyback” feature—ideal for teams or offices placing group lunch or coffee orders.

Seamless experience for companies

Ritual provides business-friendly solutions like Ritual for Teams, enabling employers to set up meal credits, meal plans and perks—great for office environments and promoting local restaurants.

Canadian roots with global ambitions

Founded in Toronto in 2014, Ritual expanded rapidly across North America, including key Canadian cities—Vancouver, Calgary, Edmonton, Montreal, Ottawa and beyond—as well as into the US, UK and Australia.

Cost-effective for merchants

Ritual positions itself as a more affordable alternative for restaurants compared to traditional delivery platforms—with a lighter business model that avoids high logistics fees.

Balanced assessment

Ritual offers a streamlined, tech-powered pick-up solution that saves time and supports local businesses. Its strengths lie in simplicity, group-ordering capabilities, loyalty rewards and business integrations. Potential limitations include lack of delivery options and reliance on users being physically nearby to pick up orders.