Roots

Overview

Roots, founded in Toronto in 1973 by Michael Budman and Don Green, has become an emblematic Canadian lifestyle brand. It offers a wide range of premium leather goods, apparel, footwear, accessories and home furnishings. Notable for its craftsmanship, the brand maintains a leather factory and design studio in Toronto, reflecting a commitment to quality and authenticity.

Product & Heritage

Roots’ signature items include Salt & Pepper fleece sweats, genuine leather goods, and iconic varsity jackets handcrafted locally. The “negative heel” shoe launched at its inception speaks to the brand’s innovative roots. Over decades, Roots has cultivated a reputation for blending classic style with outdoor-inspired design, rooted in Canadian wilderness and heritage.

Retail & Reach

Today, Roots operates more than 100 stores across Canada and maintains additional locations in the United States and Asia. Its e-commerce platform ships to over 60 countries, offering seamless online access alongside in-store experience.

Distinctive Strengths

Roots stands out with craftsmanship-driven leather goods, enduring design, and national pride. Its local manufacturing presence and legacy styles—especially varsity jackets and Salt & Pepper sweats—reinforce its authenticity. As both a retailer and cultural emblem, Roots resonates with Canadians and global customers seeking quality and heritage.