Brand Heritage & Retail Scope

SoftMoc (formerly the Great Canadian Moccasin Company) is a proudly Canadian-owned footwear retailer headquartered in Whitby, Ontario. Established in 1990, it has grown to operate over 135 stores nationwide and was an early adopter of e-commerce with its online store launching in 1996.

Product Range & Style Offering

SoftMoc carries an extensive selection of footwear, accessories, and seasonal styles across women, men, and children. They offer over 100 premium brands—ranging from trending casual sneakers to functional boots, including names like UGG, Birkenstock, Adidas, Hoka, Merrell, Sorel, and more.

Shopping Experience & Rewards

Shopping online at softmoc.com is convenient, offering free shipping, free returns, and in-store pickup—benefits matched by a Smooth loyalty program. Customers earn points, receive promotions, and can easily access order tracking and store availability.

Corporate & Operational Structure

SoftMoc Inc. is incorporated in Ontario, with its head office located at 1400 Hopkins St, Whitby, ON. The company remains privately held and focused on Canadian retail operations, with no global parent company.

Suitability & Shopping Tips

SoftMoc caters to shoppers seeking both variety and quality. It’s ideal for regional Canadians seeking footwear across a wide price and style range. Pro tips: join the newsletter for bonus points, check stock availability before visiting a store, and leverage free shipping and return options for best value.