Super C

Super C – Quebec’s Value-Focused Supermarket

Founded in 1982 and headquartered in Montreal, Super C is Metro Inc.'s discount supermarket banner operating over 100 stores across Quebec. With an average store size of around 4,100 m², Super C stocks approximately 8,000 products, including more than 1,200 items from its private-label brand.

Product Range & In-store Services

• Fresh produce, meat, bakery, deli, dairy, frozen items, seafood, snacks, beverages, health & baby products, household essentials, and pharmacy services.
• Prominently features local Quebec and Canadian products via clear in-store labeling tags.

Online Shopping & Rewards

• Offers online ordering with pickup or delivery, supported by promo codes (e.g., “1SUPER15”).
• Moi mobile app: available on iOS and Android, enables product search, circular access, shopping lists, and digital coupons.
• Moi Rewards: earn 125 points = $1, redeemable instantly at checkout once 500 points are accumulated.

Strengths & Considerations

• Strengths: Competitive pricing for produce and meat (ranked #1 in Quebec), extensive product selection with strong local offerings, and integrated digital features.