The North Face

The North Face is a globally recognized outdoor brand founded in 1966 in California, now operating in Canada via a dedicated website and retail network. Canadian operations are managed by VF Outdoor Canada Co., a subsidiary of VF Corporation, a U.S.-based apparel conglomerate.

Strengths

• Known for durable, performance-driven gear including jackets, backpacks, shoes and camping essentials, suited to diverse outdoor activities.
• Offers a robust loyalty program, XPLR Pass, rewarding members with points, free shipping, exclusive gear access and birthday perks.
• Provides direct retail experience through Canadian locations like Montreal, Vancouver (Granville St.), Toronto Eaton Centre, Yorkdale, and Laval outlets.

Considerations

• Price positioning tends to be premium; not always accessible to budget-conscious consumers.
• While retail presence exists, it remains limited to select outlets; many Canadian regions rely on online availability.

Summary

The North Face excels in delivering technically advanced and durable outdoor gear via Canada’s online portal and flagship stores. With access to loyalty benefits and a strong brand reputation, it is a go-to for outdoor enthusiasts, even if physical coverage is still regional.