Trivago

Trivago is a German-founded hotel metasearch site launched in 2005, now operated by Trivago N.V. in Düsseldorf, Germany. It aggregates rates from over 1 million properties and hundreds of booking sites, including Expedia, Booking.com, Hotels.com and more.

What It Does

• Lets you compare nightly rates, guest ratings, amenities and booking sites in one place.
• Uses CPC advertising model: hotels and OTAs bid for visibility on platform.
• Offers standard and “Express Booking” options, but doesn’t process payments—redirects users to provider.

Strengths

• Quick comparison across platforms to easily find best price.
• Wide coverage: available in Canada with pricing in CAD and bilingual navigation.
• Transparent user ratings via hotel rating index (tRI) and filters by review aspects.

Considerations

• Does not book directly; any booking issues must be handled with provider.
• Ranking influenced by ads—more transparent sorting required.

Verdict

Trivago.ca is a practical tool for Canadian travelers to compare hotel prices and ratings, but users should verify details on booking sites since Trivago only channels information.